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Visa and Amazon Web Services have struck a strategic alliance that could accelerate the commercialisation of agentic commerce — autonomous digital agents capable of browsing, comparing, and completing purchases on behalf of consumers.
Visa and AWS trust layer for agentic commerce
The move sees Visa Intelligent Commerce, the payments group’s platform for enabling AI-driven transactions, made available directly through the AWS Marketplace, significantly lowering the barrier for developers and enterprises experimenting with agentic commerce.
The partnership arrives as agentic models shift from speculative concept to operational reality, with major technology firms building systems that allow AI to move seamlessly from “intent to action”.
By providing a secure payment backbone, Visa aims to position itself as the trusted execution layer in an emerging machine-to-commerce environment.
Blueprints for a Machine-Native Payment Experience
A centrepiece of the collaboration is a set of blueprints that Visa and AWS will publish through the open Amazon Bedrock AgentCore repository.
These templates target high-value use cases — multi-network retail shopping, travel booking, and automated payment reconciliation — offering developers modular workflows that plug directly into Visa’s Managed Commerce Protocol (MCP) Server and APIs.
In practice, these blueprints are more than reference documents; they function as preconfigured pathways for developers looking to design agent-enabled services without having to build payment logic, tokenisation, authentication, or consumer-intent capture from scratch.
Industry partners such as Expedia Group, Intuit and lastminute.com are already involved in shaping and reviewing these designs, signalling strong demand from sectors where complex purchasing journeys are ripe for automation.
Visa’s Intelligent Commerce as the Trust Fabric
Visa’s proposition centres on trust — a commodity that will become more critical as autonomous agents begin making financial decisions at scale.
By embedding secure tokenisation, identity assurance and contextual payment capabilities within AI workflows, Visa argues it can deliver a frictionless yet safeguarded transaction experience.
Rubail Birwadker, Visa’s global head of growth, describes the platform as the “trust layer for the agent economy”, enabling AI agents to transact “securely and contextually at scale” using Visa’s global network.
For AWS customers, said David Richardson, VP of AgentCore, the integration should make it “super simple” to deploy agents and payment tools within their cloud workloads.
A Market Preparing for Autonomous Purchases
The tie-up comes amid a broader shift towards agent-led commerce models.
Research suggests that nearly half of consumers would feel comfortable allowing AI to complete purchases autonomously, with adoption highest among Gen Z.
Merchants and platforms are responding by ensuring products are discoverable and machine-readable by AI systems, mindful that failing to adapt risks losing visibility in agent-driven marketplaces.
By combining Visa’s payments infrastructure with AWS’s scale, the partnership aims to accelerate this transition — creating a world in which intelligent agents can not only shop autonomously, but settle payments with the same reliability consumers expect today.
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