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In a world of digital noise, customers want informed payment choices.
Loyalty is earned through offering a customised, contextual and configurable and most of all, uniform experience across payment methods and channels.
Revealing research indicates customer loyalty is largely driven by embedded banking products such as BNPL and cashback, and most are happy to use non-financial service providers. In parallel, primary banking services inspire trust and loyalty.
With their service providers’ and partners’ help, merchants are embedding finance options, yielding a world of benefits beyond mere merchandising.
The EF market is set by some estimates to increase 148% in the next four years and armed with data from increased touchpoints and connected devices, merchant businesses can elevate their offering externally while enhancing it internally through improved insights. All through the checkout.
Download Visa’s latest whitepaper to find out how to capture this exciting market through embedded finance.
This whitepaper is written by Payments Cards & Mobile on behalf of Visa. To find out more about our Products and Services contact us today:
Alex Rolfe – Managing Director
alex@paymentscm.com
Wendy Sanders – Business Development Director
wendy@paymentscm.com
Or check our Media Kit for a full range of our award-winning services
