Intesa Sanpaolo launches SoftPOS in Italy

Intesa Sanpaolo are launching a SoftPOS solution that allows merchants to use their smartphones and tablets to accept payments made by their customers using contactless cards from the main schemes (PagoBANCOMAT, BANCOMAT Pay, Visa, V-Pay, Maestro, Mastercard) and via digital wallets like. Google Pay, Apple Pay, Samsung Pay and Huawei Pay.

Intesa Sanpaolo launches SoftPOS in Italy

The new product developed by Nexi is an app that the merchant can associate with a device, the app can also send digital receipts directly to the customer. SoftPOS will initially be available for smartphones and tablets running the Android operating system.

In keeping with the latest trends, which see cashless payments as the payment method preferred by three out of four Italians, SoftPOS will also offer advantages and benefits in terms of the customer experience, improving the perception of the quality of the services and products offered by merchants.

In recent years Intesa Sanpaolo has focused its efforts on accelerating digital payments, working to foster their spread and use through new solutions for consumers and initiatives to extend the network and acceptance methods.

As part of this, it has introduced functional innovations to make mobile one of the key channels in customer interactions.

The push for technological evolution represents a lever for the Bank’s digital transformation in the payments sector, an area where Intesa Sanpaolo is already a leader in Italy, with more than 16 million cards and transaction volumes involving around 800,000 direct and indirect POS.

Its 2022-2025 Business Plan envisages further growth, increasing digital payments by 50% to around 75 million in 2025 from 51 million in 2021.

Claudia Vassena, Head of Sales & Marketing Digital Retail at Intesa Sanpaolo, emphasises the bank’s intention to eliminate complexity in favour of an increasingly simple, secure, hardware-free multichannel user experience, and its proximity to the business world.

“We strongly believe in the value that the new SoftPOS solution can offer our customers, as it does not require additional terminals and offers a fast digital payment process solely through their smartphones and tablets.