How Click to Pay cuts cardholder abandonment

High transaction drop-out and cardholder abandonment rates hit all parties in the transaction process, leading to lower card usage, revenues and profitability.

One German retailer estimates[1] they lost more than €3 million last year to cardholder abandonment, while more than three-quarters of Europeans[2] say they stopped a transaction owing to security fears or complex authentication processes.

A study from Stripe[3] reveals checkout across Europe takes more than three minutes – but cardholders will drop out after two minutes of checkout processes.

Click to read an interview with Suzana Kordumova, Senior Product Manager in Secure Digital Payments at Netcetera, for more on how Click to Pay cuts cart abandonment.

[1] E-Commerce Germany News

[2] Mollie, 9 December 2022: “Top Reasons for Cart Abandonment”

[3] Stripe, 2022: “The State of European Checkout”