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Global e-commerce payments are projected to surge past $13 trillion by 2030, according to new analysis from Juniper Research, marking a 57% increase on the $8.3 trillion expected in 2025.
Global e-commerce to exceed $13 trillion
The growth trajectory is being shaped most strongly by emerging markets, particularly in Latin America and the Indian Subcontinent.
In these regions, consumers are increasingly bypassing traditional card-based systems in favour of localised digital payment solutions that offer greater accessibility.
For many merchants, the ability to integrate these methods will be decisive in unlocking new customer bases.
“Identifying and supporting the right local payment methods for each developing market will be critical to enabling international merchant growth — and will determine which payment providers thrive,” notes Nick Maynard, VP of Fintech Market Research at Juniper.
Localisation as a Competitive Edge
Juniper’s e-commerce Payments Competitor Leaderboard assessed 20 global providers against factors such as scale, commercial strength, and the breadth of payment acceptance.
The top three leaders for 2025 were named as:#
- Stripe
- Visa Acceptance Solutions
- PayPal
These firms were credited with balancing strong local acceptance networks with added-value services such as fraud detection and dispute resolution. Yet the research stressed that the market is becoming highly commoditised, with many vendors offering increasingly similar services.
The challenge for providers lies in achieving “global reach with local depth” — delivering culturally attuned and regulation-compliant payment options while still competing on innovation.
Failure to adapt, Juniper warns, risks losing share in a market where differentiation is narrowing.
For merchants, the findings underscore a simple reality: aligning with providers that understand local consumer behaviour will be key to capturing the next wave of e-commerce growth.
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