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American Express is adding biometric, via facial and fingerprint recognition, to SafeKey to help prevent fraud and create a simple and intuitive online checkout process.
American Express to pilot biometric recognition in SafeKey
The company is the first card issuer to roll out these biometric features through a new pilot program.
Now, when using a device that supports biometric recognition, select US Card Members that checkout with SafeKey will be prompted to enable these biometric features.
“We’re focused on developing solutions that keep us one step ahead of fraudsters, so our Card Members can shop safely online,” says J.J. Kieley, Vice President of Digital Identity & Commerce Experiences at American Express.
“Now, SafeKey’s biometric facial and fingerprint recognition minimises friction while maximising security for our Card Members at checkout.”
How It Works
When you check out online, SafeKey’s technology works in the background to make sure it’s really you using your card, and if needed we’ll ask you to confirm it’s you with a code, app notification – and now, for eligible Card members, face or fingerprint ID.
SafeKey is built on 3-D Secure technology and authenticates purchases made using American Express Cards online at participating merchants.
Fingerprint and facial recognition for SafeKey were developed by using Web Authentication technologies from the FIDO Alliance and World Wide Web Consortium.
These technologies create a simpler authentication process with higher security over passwords alone and are supported on all major web browsers as well as iOS and Android platforms.
Pilot Enrolment
A select number of Card Members will be eligible for the pilot program after completing a security validation during the SafeKey checkout process and using a device and browser that support facial and fingerprint recognition.
These features will be rolled out to all US Consumer Card Members in early 2024.
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