Visa pushes Click to Pay rollout across Asia Pacific

Visa is stepping up its push to streamline digital commerce in Asia Pacific, announcing an expanded roll-out of its Click to Pay service through partnerships with major payment platforms including 2C2P, Adyen, AsiaPay and Worldpay.

Visa pushes Click to Pay rollout

The service, which eliminates the need for consumers to re-enter card details at every purchase, relies on tokenised credentials stored securely by Visa.

Shoppers can retrieve their information via a mobile number or email alias, supported by passkey-based biometric authentication.

The model is designed to reduce friction at checkout, which has long been a weak spot in e-commerce conversion rates.

Industry studies suggest that cart abandonment rates in Asia can exceed 80%, largely due to lengthy or repetitive checkout procedures.

Visa claims that Click to Pay merchants are already seeing an average uplift of 2.5% in completed payments — a figure that, scaled across high-volume online marketplaces, translates into a significant revenue gain.

For merchants and payment enablers, the attraction goes beyond sales.

Tokenisation and biometric logins reduce exposure to fraud, while Visa’s infrastructure offers a level of security reassurance that consumers increasingly demand.

Research cited by the company highlights that more than four-fifths of shoppers worry about storing personal data with unfamiliar third-party websites.

T.R. Ramachandran, Visa’s head of products and solutions for Asia Pacific, said the initiative reflects “growing demand among issuers, enablers and merchants for prioritising smart, seamless and secure checkouts”.

He added that the expansion is designed to help banks deepen digital engagement, while giving consumers a checkout experience closer in convenience to contactless payments at the physical point of sale.

The programme builds on earlier launches with ZA Bank in Hong Kong — the first regional issuer to integrate Click to Pay as a standard feature — as well as Vietnamese lenders Techcombank and VPBank.

With smartphone penetration across Asia Pacific among the highest globally, the move positions Visa to capture a larger share of booming mobile commerce while addressing long-standing security and usability concerns.