25% of online transactions fail, costing Europe €18bn a year

According to research published in Payments Cards & Mobile[1], more than one in four (26%) of all transactions in major European markets fail because of customer friction caused by complex authentication processes.

It’s estimated that resolving this problem could drive an increase in merchant sales of up to €18 billion.

Read the new Q&A from Netcetera on how to reduce friction and improve security

[1]SCA: EU failure average of 26% leads to e-commerce losses of €82 billion