As competition soars in retail banking, leveraging digital payments data enables banks to differentiate themselves from competitors, listening to customer needs and creating meaningful and profitable relationships with them, through Customer Value Management (CVM) solutions. Flaminio Francisci, Head of Customer Value Management from Nexi Group explains how banks can engage with customers to grow their retail business through CVM.
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This White Paper is written by Payments Cards & Mobile on behalf of Nexi. To find out more about our Products and Services contact us today:
Alex Rolfe – Managing Director
alex@paymentscm.com
Wendy Sanders – Business Development Director
wendy@paymentscm.com
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