INFORM spotlights focus on ethical AI with new guidelines

INFORM has released the publication of its in-depth Responsible AI Guidelines.

INFORM spotlights focus on ethical AI

As the AI landscape continually evolves, INFORM says it recognises the imperative to harness its power responsibly.

The tremendous progress on Large Language Models like ChatGPT, but also on other AI applications fascinates people and humanity.

At the same time, it raises concerns on the reliability and safety of the use of AI for some specific cases, and their impact on society, businesses, and work life.

Software companies providing AI can no longer treat algorithms as a purely technical matter but need to frame the deployment of AI with questions on impact, ethics, and responsibility.

Driven by its deep-rooted values and its over 50-year legacy in the industry, the emphasis is on collaborating with customers to optimise business processes through AI, ensuring that AI’s potential is maximised while its risks are minimised.

The guidelines set forth best practices, standards, and protocols, reflecting a comprehensive approach to AI that prioritise societal needs and individual rights.

INFORM’s commitment to “trustworthy AI” revolves around several pivotal principles:

Beneficial AI: Ensuring AI systems enrich both users and society, mitigating negative impacts like bias and misinformation.

Human-centric AI: Promoting AI’s supportive role to humans, enhancing decision-making processes, and upholding human responsibility.

Aligned AI: Guaranteeing AI is in sync with human and business values, with clear and understandable AI as a foundation.

Privacy-preserving AI: Upholding European Union’s GDPR standards and achieving top-tier security standards.

Reliable AI: Prioritising quality, consistency, and transparency in AI applications, especially in vital sectors.

Safe AI: Crafting AI algorithms that ensure safety, and ward off potential threats.

“With transparency and a human-centred approach at heart, we have always worked to leverage the potential of AI and algorithms in close collaboration with our customers,” stresses Dr. Jörg Herbers, of INFORM.

“With the Responsible AI Guidelines, we further this mission by ensuring AI benefits humanity transparently and ethically. Our European origins and humanitarian ethos are our ethical AI’s cornerstone.

INFORM’s guidelines arrive at a crucial juncture, emphasising that as we progress, we do so with integrity.”

Addressing more than just compliance, the guidelines touch on the crux of AI development, from data privacy to transparency in decision-making processes. They also continuous improvement and setting up safeguards against AI risks.

Highlighting the global implications of AI, Herbers added, “AI’s potential is vast, from industry transformation to redefining work. As it becomes integral to our lives and businesses, a clear ethical compass is essential.”

The guidelines underscore the company’s commitment to advancing AI technology with accountability, transparency and an ethical foundation.