Pan-European payment processor Nets is taking the lead in green banking technology, with the launch of a pioneering digital card service that helps consumers to track and reduce their carbon footprint.Nets Climate Action Service is a global first, under which a consumer’s card transactions are used to calculate the C02 emissions of all purchased goods and services triggering an immediate carbon offset donation to a chosen green climate project.
Many consumers are becoming increasingly environmentally conscious and want to align with brands that support their values.
Nets says that card issuers have a unique opportunity to take leadership in the green economy and create awareness of the impact of consumption behaviour on the emission of greenhouse gases allowing their customers to take action to mitigate their carbon footprint.