Ovum analyzed key vendors in the mobile wallet space– those with white-label solutions, major deployments, significant geographic coverage and market impact.
DOWNLOAD THE WHITE PAPER and learn the essence of “Ovum Decision Matrix”:
- Tips for tenders and RFPs – how to shortlist payment vendors and solutions
- Information on top 4 vendors in Ovum’s ranking
- Detailed evaluation of OpenWay’s WAY4 Wallet platform recognized as a “market leader”
CHOOSE YOUR BUSINESS MODEL – OR STAY FLEXIBLE?
Ovum analysts conclude that “focus on innovation and flexibility will be critical to long-term success in the market.” WAY4 Wallet flexibly supports various business models and their combinations:
- Contactless in-store payments and couponingvia QR, NFC, SMS USSD and in-app payments. Local QR and NFC schemes, mVisa, Apple Pay, Samsung Pay, Android Pay.
- Loyalty monetizationbased on customer behavior, segmentation and tiers, personalized loyalty, cross- and up-sales based on customer purchase analysis
- Merchant loyaltyclubs, targeted offers via wallet based on cross-merchant data insight
- P2P, P2M, P2G, B2B, and B2Gtransfers, bill splitting
- E-Commerce wallet and tokenization, one-click payments
- Game industry, tourist, transport/transit, marketplaceand other wallets
- Mobile tickets for sport events, art festivals, museums, expo and other venues
- Omni-channel wallet for POS, e-commerce and m-commerce payments and loyalty
- Mobile check-in and check-out
- Family wallet based on prepaid account schemes and gamification
- Wallet and e-money for unbankedclients as well as emerging markets
- Wallets for remittancesand digital banking, and many more…
Download the Whitepaper
Download pdf
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