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The disruptive nature of emerging commerce models offers tremendous upside for merchants. Consumer demands for anytime, anywhere shopping and on-demand services provide merchants with significant opportunities for developing closer customer relationships, better insight on behaviors, higher ticket sales and completely new business models, leading to stronger growth and higher revenues. However, the same disruptive forces create challenges, as merchants must navigate these new business models and continue to address ongoing payments security, consolidate siloed payments infrastructures and achieve a single view of the customer from various data sources. The path to growth will mean different things to different merchants, depending on where they are in their journey – and how and where they want to do business.
