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When UK e-commerce merchants saw a 70% reduction in cart abandonment*, their acquirers very likely enjoyed the increase in their own revenue. Such results come from adopting risk-based authentication. It is part of the 3-D Secure v2 protocol (3DS 2.0). To benefit from this innovation, use WAY4 3-D Secure MPI.

WAY4 3-D Secure MPI is the software solution for acquirers and payment gateways to support 3DS programs of Mastercard, Visa, Amex, JCB, UnionPay and other payment schemes. It runs on the WAY4 payment processing platform. WAY4 3-D Secure MPI can be your 3DS engine only or the first step towards your in-house end-to-end merchant acquiring.

This solution is developed by OpenWay – a vendor with top rankings from Gartner and Ovum in card issuing, merchant acquiring and digital wallets. OpenWay clients range from tier-1 banks to start-up payment players. They process e-commerce transactions originating from 180 countries.

WAY4 3-D Secure MPI integrates with your existing payment infrastructure via APIs. Projects typically take less than two months. Without interrupting merchant operations you can deliver:

• Higher revenues and better conversion across all e-shopping channels.
  The solution ensures frictionless omni-channel experience for consumers. It supports transactions generated on smartphones, tablets, smart TV and other virtual POS devices, in addition to desktop browsers.

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• Reduced fraud losses and fewer disputes due to strong customer authentication.
  Once this solution is installed, the liability shift works in your favor.

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• Foundation for innovative business growth.
  Biometric and KYC authentication, tokenization, cross-border payment processing, multi-currency acquiring or shopper data aggregation – what will your merchants request next? You can expand your offering cost-effectively, due to the modular nature of the WAY4 platform.

WAY4 3-D Secure MPI adds more value to your merchants, strengthens relationships and drives profitability. Download the white paper to learn more about the solution architecture, integration options and benefits of 3-D Secure to your business.

* This data comes from Visa Europe’s case study “Frictionless Experience with Verified by Visa”.

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