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Technology’s transformative effect has touched every corner of today’s world. Its commercial, social and political impact has been unprecedented. At GP Bullhound we are proud to work with the entrepreneurs and the world-leading companies that appreciate technology’s potential – and work hard to turn its promise into reality. Now entering its twelfth year, our Technology Predictions report reflects our optimistic mindset and demonstrates what technology and its leading minds could achieve over the next 12 months.It has been a year of trials and tribulations for technology as regulators have sought to match its evolution with existing frameworks; yet this report shows that technology does not just move the goalposts, it reshapes the world as we know it. How we bank, shop and the type of money we carry are all covered. Our predictions on the rise of digital banks, the influence of crypto currencies, and retailers’ attempts to upgrade delivery systems exemplify how technology impacts everyday decisions, as well as shedding light on what businesses are doing to speed up transactional processes and introduce safeguards.
We also make our predictions on employee engagement, subscription models and the future of app stores, considering how we can expect them to change and grow in 2019. Each one shows how technology’s impact can be laser-focused, laying strong, specific foundations for future industries.
Meanwhile, we investigate what the next 12 months may hold for developments in AI, advertising and retail. In each, we unearth an unrelenting pace of change, which could bring countless benefits – if pragmatic decisions are made.
To do that, technology must be viewed as friend not foe, which is one of the macro themes of the report. Treating tech as a negative force will limit the good it can do. How to balance fears of technology with optimism of the better world it can build looks set to carry on being a question that defines our time.
Consumers are expecting technology to give them a lot in return for very little: giving rise to a second macro theme that emerges. Pressing questions over what we get for what we give will continue to be the focus of boardroom and consumer debates.
The scope and scale of technology means challenges will inevitably exist, so it is important that we remain faithful to our belief that technology is a positive force. This report is intended to act as a roadmap to readers, shedding light and expert opinion on the trends that matter. We hope you find it useful.
